About Aura di Nieri

Amid ancient hills and timeless canals that hold stories of generations, a brand was born — one that carries the weight of legacy and the lightness of elegance. Aura Di Nieri is more than a name — it’s a philosophy.

The word Aura reflects what its founder, Danieli Nieri, believes most deeply: the power of caring for people from the inside out. Caring for the aura means caring for one’s energy, confidence, and presence — helping every woman feel more elegant, secure, and aligned with who she truly is.

Di Nieri is a tribute to her heritage — a way to honor her story, her Italian roots, and the strength of the family that inspires every step of her journey. Born from the union of two cultures that captivate the world — the natural vibrance and warmth of Brazil with the timeless sophistication of Italy — Aura Di Nieri represents the perfect harmony between emotion and purpose.

More than a jewelry brand, it is an experience of self-discovery and presence. A space that celebrates women in their fullest power — elegant, authentic, confident, and strong.

Each piece is created with intention, blending a sophisticated eye with a modern soul. With flawless craftsmanship and forms that balance the natural and the refined, these jewels don’t just adorn — they elevate the energy of the women who wear them.

And because true elegance also means seeing and supporting others, part of each sale is dedicated to social initiatives around the world — reinforcing the brand’s commitment to a kind of luxury that carries purpose and creates real impact.

At Aura Di Nieri, every detail — from the name to the design, from the words to the experiences — has been thoughtfully crafted to reveal a beauty that is organic, elegant, and timeless. An aura that is felt before it’s seen — one that shines quietly through the strong, inspiring women who embody it.